PARALLEL PARKING PERFECTED*
PARALLEL PARKING PERFECTED*
Product: 2024 GMC HUMMER EV SUV
Insight: People hate parallel parking and wish there was an easier way.
Big Idea: The Hummer has a crabwalk mode which allows it to drive sideways/diagonally making parking easier than ever.
Execution Idea: Show crab walking into tight parking spaces reflected in store windows as the GMC Hummer.
3 PRINT ADS & 1 DIGITAL
DIGITAL IDEA:
Snapchat filter: Open Snapchat and point your phone at any parking space. A crab will be shown sidestepping into parking space. The crab will then turn into a GMC Hummer and the filter will explain the technology behind the crab walk mode.
